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14-Day Membership Launch

Outcome A coordinated, clinic-wide launch that acquires your first members and builds toward your first 100 active members.

Who this is for Clinic Owner / Manager

Time required 14 Days (Execution)

Before you begin

  1. Your memberships must be live in the Zennor Admin Panel.
  2. Your staff must have role-played the Sales Scripts and Objection Handling.
  3. You need access to your existing patient database (names and phone numbers).

Use this launch process to acquire your clinic's first members and build toward your first 100.

Phase 1: Internal Prep (Days 1–3)​

You cannot launch a membership to patients if your staff doesn't believe in it.

Step 1: The Staff Launch Meeting​

Host a 30-minute meeting with doctors, nurses, and front-desk staff.

  • Explain the 'Why': “We are launching this to reward our most loyal patients and keep them consistent with their treatments.”
  • Explain the Commission: Announce the staff incentive (e.g., ₹500 bonus for every membership sold).
  • Set the Goal: “Our goal as a clinic is 20 new members by the end of this month.”

Step 2: Visual Merchandising​

  • Place a printed membership sign at the reception desk. Zennor does not create a reception QR code. The QR codes in the app are each patient's own Clinic pass for check-ins and the codes for treatment sessions they've paid for.
  • Place small acrylic standees in each treatment room that say: "Ask us about our monthly skin membership."

Phase 2: The VIP Soft Launch (Days 4–7)​

Do not blast this to everyone yet. Start with your most loyal patients to build early momentum and let staff practice.

Step 1: Identify VIPs​

Identify repeat patients whose existing treatment pattern makes the membership relevant.

Step 2: The VIP WhatsApp Message​

Send this personalized message to those 50 patients:

"Hi [Name], we are launching an exclusive new VIP Membership at the clinic next week. Because you’re one of our most loyal patients, we wanted to give you early access. It includes [Benefit 1] and [Benefit 2]. If you're interested, reply YES and I’ll help you join in our app!"

Step 3: In-Clinic Pitches​

For any patient who walks in during these 4 days, the front desk must use the Sales Scripts to pitch the membership at checkout.

Phase 3: The Public Launch (Days 8–14)​

Now you go loud to your entire database.

Step 1: The Database Broadcast​

Send this message by WhatsApp broadcast or SMS from your clinic's own messaging tool to eligible patients who have consented to receive relevant marketing communications. Zennor does not send WhatsApp or SMS campaigns. On the Growth plan, Zennor's Broadcast page can also send an in-app announcement and push notification.

Messaging consent Only send promotional WhatsApp/SMS campaigns to patients your clinic is permitted to contact. Follow your clinic's consent process and applicable messaging requirements.

"Big news from [Clinic Name]! 🎉 We’ve just launched our new Clinic Memberships. Get your favorite treatments monthly for a fraction of the cost, plus [X]% off all skincare. Tap the link to download our app and view the tiers: [Your App Link]"

Step 2: Social Media Push​

  • Instagram Reel: The doctor explaining why they created the membership (focus on consistent clinical results).
  • Stories: Share screenshots of the app showing the different tiers and savings.

Step 3: Daily Accountability​

At the end of every day, post the numbers in your Staff WhatsApp group:

"Great job today! We signed up 3 new members. Only 12 more to hit our monthly goal!"

What Good Looks Like​

  • Initial Traction: You should secure 5-10 members during the VIP Soft Launch (Phase 2).
  • App Downloads: You should see a spike in new app registrations on the day of the Database Broadcast.

Numbers to Track​

Use this worksheet to track your 14-day launch progress:

MetricClinic GoalActual
Membership conversations
Memberships sold
Membership MRR added

⚡ Do it in Zennor​

Ready to configure your setup? Read → Getting Started Guide