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Design Your Clinic Membership

Outcome A membership structure with pricing, benefits and a completed margin check.

Who this is for Clinic Owner / Manager

Time required 45 minutes

Before you begin You need your current treatment menu and the true clinic costs (consumables + practitioner time) for your most popular treatments.

Step 1: Calculate Treatment Economics​

A membership is only successful if it protects your margins while offering perceived value to the patient. Do not guess these numbers. Use the table below to calculate the economics of the treatments you intend to include in the membership.

Example Calculation:

TreatmentSelling priceClinic cost (Consumables + Time)Gross profitTypical frequency
HydraFacial₹5,000₹1,500₹3,500Monthly
Chemical Peel₹3,000₹700₹2,300Monthly
Laser Hair Reduction (Face)₹6,000₹2,000₹4,0004–6 weeks

Step 2: Choose Your Pricing & Tiers​

Start with one clear membership if you're testing demand. Use multiple tiers when patient segments genuinely need different offers. The examples below illustrate a 3-tier model:

  • Tier 1: Entry / Maintenance (e.g., ₹1,999/mo)
    • Goal: Capture cost-conscious patients who want basic monthly maintenance.
    • Include: 1 basic treatment (e.g., standard peel or basic cleanup).
    • Perk: 5% off retail products.
  • Tier 2: Core (e.g., ₹2,999/mo)
    • Goal: The "sweet spot". This should be your most popular tier.
    • Include: 1 premium treatment (e.g., Signature HydraFacial).
    • Perk: 10% off retail products, and 10% off selected treatments (e.g., injectables).
  • Tier 3: Premium (e.g., ₹4,999/mo)
    • Goal: For your VIP patients who want comprehensive care.
    • Include: 1 advanced treatment + 1 basic treatment.
    • Perk: 15% off all treatments and products. Add "Priority appointment booking" as a card highlight only if your team can honor it manually; Zennor shows highlights as text and does not enforce booking priority.

Step 3: Run the Margin Check (Worksheet)​

Before finalizing, project your monthly revenue and costs assuming you hit your first milestone.

Membership Revenue Projection (Example for Core Tier):

  • Target Members: 100
  • Monthly Price: ₹2,999
  • Gross Membership Revenue: ₹2,99,900 / month

Expected Benefit Cost:

  • Assumption: 80% of members redeem their monthly treatment.
  • 80 members × ₹1,500 (clinic cost for HydraFacial) = ₹1,20,000 / month

Expected Gross Margin:

  • ₹2,99,900 - ₹1,20,000 = ₹1,79,900 / month recurring gross profit.

Use this calculation to ensure your margin is sustainable before launching. Adjust the included treatment cost or monthly fee as needed.

Example Targets​

(Replace these illustrative numbers with your clinic's actual goals)

  • Conversion Goal: 15% of regular visiting patients convert to a membership.
  • Distribution Goal: 60% of members on the "Core" (middle) tier.

Numbers to Track​

  • Total Active Members: Tracked via Zennor Admin Panel.
  • Membership MRR (Monthly Recurring Revenue): Your baseline income each month before a single new appointment is booked. Zennor does not show MRR; its Membership tab shows Active Access Value (the sum of active membership prices), so calculate MRR in your sheet.
  • Redemption Rate: The percentage of members using their monthly perks. Zennor does not show this percentage (the Overview shows a count of Benefits Claimed), so track the rate in your sheet.

⚡ Do it in Zennor​

Ready to configure this in your app? Read → Create & Manage Memberships