Skip to main content

Managing Offers & Promotions

A strategic promotions strategy is vital to filling empty clinic chairs and driving product sales. Zennor provides a robust system to manage everything from standard holiday discounts to automated 'set-and-forget' birthday rewards.

You can access the Offers module via the Admin Panel under App Builder > Offers.

1. Types of Offers​

When creating a new offer, you must first choose between two primary operational modes: One-Time Campaigns and Automated Offers.

One-Time Campaigns​

These are your traditional, date-bound promotions. They have a specific start date and a set duration (e.g., a "Black Friday Sale" running for exactly 3 days). You control exactly when they go live and when they expire.

Automated Offers (Set-and-Forget)​

These offers are triggered automatically by the Zennor system based on patient behavior or life events. They run on a rolling basis: when the trigger condition is met, the offer becomes active for that specific patient for exactly 3 days. Available Automated Triggers include:

  • Patient Birthday: automatically sends an offer on the patient's birthday.
  • First Visit Anniversary: Triggers exactly 1 year after their first visit.
  • Lapsed Patient: Triggers if the patient hasn't visited in the last 90 days.
  • Holiday Triggers: Pre-configured automatic sends for Valentine's Day, Easter, Halloween, Christmas, etc.

2. Linking Offers to Treatments & Variations​

To ensure patients use the promo code correctly, you can strictly link an offer to a specific service.

  1. Select the Main Treatment from your catalog.
  2. If the chosen treatment has Variations (e.g., Botox 1 Area vs Botox 3 Areas), you can further restrict the offer to only apply to specific variants.
Protecting Margins

If you are running a deep discount (e.g. 50% Off), always use the Variations selector to exclude your highest-cost or lowest-margin service options from being eligible for the code!

3. Configuring the Discount logic​

Zennor gives you granular control over the economics of every offer:

  • Discount Type: Choose a Percentage (%) discount or a Fixed Amount (₹) discount.
  • Maximum Discount Cap: If offering a Percentage, you should set a maximum monetary cap to protect against massive unpredicted usage.
  • Minimum Spend: Require the patient's cart to hit a certain threshold (e.g., ₹5000) before the promo code is valid.
  • Usage Limits: Limit how many times a single patient can use the promo code (typically set to 1).

4. Visibility & App Banners​

How an offer looks in the patient's app is controlled in the Flash Sale & Banners section.

Standard Appearance​

By default, offers appear in the dedicated "Offers" tab within the patient app as a standard rectangular card, alongside their Promo Code.

Flash Sale (Hero Banner)​

Checking the High-Priority Placement (Flash Sale) toggle changes the offer's visual prominence.

  • It elevates the offer to a large, highly visible Hero Banner at the very top of the App's Shopping/Booking screen.
  • This is best reserved for your most aggressive, shortest-duration sales to create extreme urgency.

5. Automated Push Notifications​

You do not need to manually message your patients to tell them about an offer. Zennor handles this natively.

Enable the Push Notification toggle and write a catchy Notification Title and Message Body. The system handles the delivery sequence:

  • For Automated Offers: A push notification is sent instantly at 12:00 PM on the day the trigger is activated (e.g., on their birthday).
  • For One-Time Campaigns: The system sends a multi-stage blast:
    1. On Activation (When the offer goes live)
    2. 3 Days before Expiry (Reminder)
    3. 12 Hours before Expiry (Final Urgency Push)

All notifications will securely land on the patient's lock screen, taking them directly into your app when tapped.